Adder.com Global Websites
July 2008 - present
Adder Technology is a market-leading manufacturer of KVM switches, extenders, and IP solutions. Founded in 1984 by Cambridge graduates, they now have 10 global offices, serving a wide range of industries including Broadcast, Data Centre, Banking, Government, and Command & Control.
Adder's previous website content was maintained solely by one person in their Cambridge headquarters, using Dreamweaver Contribute. The site was rarely updated, their SEO rankings were poor for their target industries and products, and they wanted to serve their international markets directly, rather than rely on their distributors' marketing efforts.
- Complete re-design, improving the UI, UX, and branding
- Uses Drupal CMS - easy for the international marketing departments to update any content, especially downloadable resources for customers
- Multi-language - translated sites exist for EN, US, RU, CN, DE, FR, ES markets
- Search - direct access to relevant products
- SEO - greatly improved organic traffic due to best-practice SEO